Information Management - Midterm Assessment Essay

Data Management - Midterm Assessment - Essay Example Every one of these classes ought to be firmly utilized and are essential for the accomplishment of any venture. Various centralizations of investigation offer understanding to different elements. For instance: information on client inclination, area and maintenance (Farasyn et al. 2011: 67). The greatest weapon that P&G had was ostensibly choice experts who didn't take the customary approaches to get things done as the unparalleled principle. Tores, Perssini, McDonald and the remainder of the group were a gathering of forward masterminds, daring individuals and a group that esteemed straightforwardness, characteristics that are generally fundamental in examination. They worked admirably of presenting and empowering a diagnostic culture and condition in the organization (Davenport, Thomas, Marco Iansiti, and Serels 2013: 5). 1. Arrangement of exceptional information before examination was adjusted in P&G, recorded information was depended upon for investigation and measurements. These implied issues were not seen as they developed yet intermittently after the tempest had passed. Examination assisted with giving state-of-the-art information, all the market changes or customer conduct changes are effortlessly noted, and issues nipped at the bud when they showed up. A brilliant model is found in the North America Laundry cleanser Market contextual investigation, if the market development was not seen in time, P&G would therefore lose that possible market to contenders had they not tended to the issue of flexibly in time (Davenport 2006: 98). 2. Promoting systems investigation give a decent method to plan advertising procedures to yield the best outcome. P&G chose to begin with North America, Ohio and turn out to the remainder of the locales in the wake of contemplating the consumer’s conduct to the new smaller powder. From the discoveries, the group had the option to realize which stores to flexibly another item with. Despite the fact that, at first the deals were hard to follow because of stores that had supplied the more established rendition of

Statistics homeless people Essay Example | Topics and Well Written Essays - 750 words

Measurements vagrants - Essay Example Number of Homeless Households Figure 1 underneath shows the development of the quantity of destitute family units from 2002 to 2010. While the quantity of destitute family units expanded from 2002 to 2004, it diminished consistently from 2004 to 2009, and in 2010 once more, there was a slight increment in the quantity of destitute families. Figure 1 Number of Homeless Households in Wales The most extreme number of destitute families was 9855 family units in 2004. From 2004 to 2009, vagrancy diminished at a normal of about 11% every year and in 2010, the expansion in destitute families was simply over 12%. The normal number of destitute families from 2002 to 2010 was 7182 families. Obviously, this shows the endeavors of the Welsh Government have been effective in their dedication for controlling vagrancy and supporting vagrants. Explanations behind Homelessness In request to prevail in their plan to decrease and in the end kill vagrancy, the Welsh Government additionally examines the reasons why individuals/family units become destitute. Figure 2 underneath shows the separation of these reasons. Figure 2 Reasons for Homelessness in Wales in 2010 Figure 2 shows that the main motivation, which represents 20% of vagrancy in Wales in 2010, is the loss of tied convenience which might be because of catastrophes like fire or for other social/money related reasons. In the event that we consolidate this with the factor of loss of leased or tied organization or care focus which represents 16% of the vagrancy, we see that a little more than 1/third, that is 36% of vagrancy is brought about by loss of leased/tied settlement or foundations. The following main motivation is the powerlessness or reluctance of guardians to suit which represents 19% of vagrancy. In any case, in the event that we consolidate this measurement with vagrancy because of failure or reluctance of different family members or companions which represents 8% of vagrancy, we see that 27% of all vagrancy is brought about by social avoidance of vagrants by their folks/family members/companions. Extensively, the classifications of explanations behind vagrancy might be isolated into two sections: budgetary reasons and social reasons. Monetary reasons incorporate loss of leased/tied settlement, contract overdue debts, and lease unpaid debts. The money related reasons together are answerable for 42% of all vagrancy. The social reasons incorporate powerlessness or reluctance of guardians/family members/companions, separation with accomplice and savagery or badgering. The social reasons are liable for 47% of all vagrancy. Truth be told, a ton of social reasons additionally emerge out of money related challenges like the failure of guardians to help. Economy and Homelessness As we have seen that 42% of vagrancy is brought about by absolutely monetary reasons and a portion of the social reasons are additionally because of budgetary difficulties, we presently investigate how vagrancy shifts with the financial yield. For the monetary yield, we consider the information for Gross Value Added (GVA) for Wales. As indicated by the insights agency of the Welsh Government, the GVA can be considered as a nearby substitute for Gross Domestic Product (GDP), the proportion of monetary yield. Figure 3 beneath shows the connection between genuine GVA and the quantity of destitute families for various years. The information focuses appeared in figure 3 are the estimations of GVA and number of destitute family units in Wales from 2002 to 2009. The line has been attracted to show the rough pattern in the information focuses. Figure 3 GVA and vagrancy in Wales for

How to Establish Thought Leadership on Emerging Social Platforms

How to Establish Thought Leadership on Emerging Social Platforms The competition is tough.You have your products or services but they are not moving as fast as you would like.You have a presence in all the major social media platforms. Still, you are lagging behind.One of your competitors seems to be the one setting the pace. He is so much ahead of you and it’s difficult to rival him.You know that your product is superior to his. Even your loyal customers testify to that. But just why are you still playing catch up?Despite all your content marketing campaigns, you need to get to a level higher than the one your competitor is at. Only then will you be able to perfectly promote your product and give customers something that truly serves them well.From your research and consultations, you have probably heard about thought leadership.You have figured out that it is what you need in order to experience the growth you desire.So you decide to go for it.But just how do you go about it?UNDERSTANDING THOUGHT LEADERSHIPBefore you get started in pushing a m arketing strategy in pursuit of growth, you need some knowledge. Whenever there is a new idea, people go out and say much about it. In many cases, even in ignorance.To a large extent, this is what has happened in the marketing industry in regards to the idea of thought leadership.Many say that thought leadership is part of marketing. They go on to describe a process which is meant to help people have more conversions because they have become an authority in their field.But this is not thought leadership. This is just marketing by another name.Pure thought leadership is beyond marketing. It is beyond content creation and marketing.Sure it can play a role in marketing but in itself, it is something totally different. And this is what you need to understand before getting into it.If you go into thought leadership just for marketing purposes, you will miss the point. As such, you will misuse the term like many others and consequently diminish its value.Also, you might end up being disap pointed when you still fail to achieve your goals.Thought Leadership DefinedThought leadership is really about being a leader. Not in sales or strategy, but in providing solutions.Again, not the kind of solution called products and services, but solutions which go beyond the average current understanding of the problem.To borrow from Denise Brosseau, being a thought leader is not about being known. It is about being known to make a difference. And making a difference has nothing to do with primarily promoting a particular product.There is a very clear difference between a thought leader and a marketing expert. This shall become more evident when we discuss how to establish yourself as a thought leader. That is a few paragraphs below this but before that, first get the basics right.An expert marketer knows how to study the market, analyze figures and strategize on how to make use of his findings.On the other hand, a thought leader studies the industry and the whole situation at large . That means he understands not only his niche but also the key influences from other industries.With this knowledge, he comes up with a solution which is more future-proof than what marketers provide.This means that becoming a thought leader is a far bigger investment than becoming an expert marketer. And that is why there are way fewer thought leaders than mere experts in any field. Including marketing.For a thought leader to really make future-oriented solutions known, communication is definitely key. And just as it is with much of everything, strategy has to be applied when it comes to communication.It is obvious that there can be very little success in communication unless the social platforms are used.If you have decided to go for thought leadership, then you need to be strategic about it. And one of the ways is to ensure you look for the best place to build a social network.There are popular social platforms you can build your network on. But in this article, we will look at doing it on newer platforms.HOW TO DISCOVER EMERGING SOCIAL PLATFORMSMany of the big names directing conversations today on social media got there while others were yet to even recognize the platforms. While they quickly grabbed the opportunity, others were still in the “wait and see” mode.Although some brands have gone ahead of you, you have an opportunity to get to them through a different means. Emerging social platforms offer you great mileage if only you can get there before others.Here is how to pick the platform of the future where you can invest in as you wait for it to become big.Stay Ahead of Technology NewsVery rarely will you get news about emerging technology from the mainstream media. If you hear it announced there, then it is no longer “emerging.”If it is already in the limelight, then you are late.There will be many people pushing their way into it and the competition will be high. You therefore need to stay ahead of all the major news channels.How do you do that?By checking or subscribing to online channels which major primarily on technological news. Ensure you avoid news aggregators who have technology as part of their reporting. These are not experts.They only pick what is hot or what seems to be promising.But those dedicated to tech will give you virtually everything. It will then be upon you to choose what to closely follow and what to sideline.In case you are not a technology fan, then it’s time you made some small adjustment. This won’t be very hard on you as you can safely ignore anything which is not about social platforms.Some of the online channels you can subscribe to and frequently check out are The Verge, Gizmodo and TechCrunch.Understand the Motivation of the Platform CreatorsAfter pinpointing a new platform you think is interesting, you need to move into research. Primarily, find out what made the creators develop the platform. What exactly motivated them?This is important because it is their motivation that will de termine the direction the platform goes. Although it is common for startups to be acquired by bigger companies, they often maintain control of the development and day to day running.This means they will control how it progresses so as to maintain their philosophy. To get an idea of this, check out Instagram’s story below when the founders were interviewed on Today’s Sunday Sitdown. So don’t just look at the features they offer and rush into it but get to know the thoughts and potential future as envisioned by the startup founders.You may need to check online for videos.You can even ask some of your friends to try it and listen to their opinions before making the plunge.Align Your Strategy AccordinglyIdeally, the best platform to dive into will be the one that stands for the values you stand for. This will make it easy for you to attract the kind of people you are looking to have in your network.This is why you can find some thought leaders in certain platforms but not in other s. Even if they are in all the major ones, they will typically be active in one or two.Find out what the founders stand for in matters like privacy, advertisement and any other thing you deem necessary to check.What is the founders’ country of origin? Maybe that can impact your freedom of communication.Having this information, it’s time to design your communication style to fit the platform.Just as texts are the more usual mode of communication in Twitter and longer posts and pictures the order of the day on Facebook, you should adapt accordingly with the new platform.HOW TO ESTABLISH THOUGHT LEADERSHIP IN NEW PLATFORMSWe have now come to the main part of this article. This is where the real work starts.But don’t worry because the efforts you put in will surely pay off.We have divided this section into two parts because there are distinct phases of the process.Below are the details discussed.Part 1: Self DevelopmentIf you want to have the kind of influence thought leaders have , then you must first of all become one.This is what this part of the process discusses.This part of the article will guide you into the things you should look at so as to build yourself up for the position you desire.Know Your IndustrySince you are becoming an expert in the industry, you need to really know your industry. You need to know it inside out.Thought leaders are usually the ones sought after when an understanding of a situation is required.Many questions are asked in such situations and the last thing you want is to be unable to answer one. Or give the wrong answer.So get to work and read wide. Anything related to your industry should be known to you.Of course you cannot know everything but there are things you have to know. You must have all the basics, intermediate and as much of the advanced as possible. Whatever you don’t get now you will learn as you continue on the journey.You are probably getting to see that being a thought leader isn’t an easy thing. Remember we said earlier that thought leaders are interested in long-term solutions and not just making short-term gains of increased sales.One way to gauge yourself to see whether you can become a thought leader is to determine your passion in a subject. The amount of learning you need is a lot.It is possible that only the truly passionate person will be able to consistently learn so as to become knowledgeable enough.There are three aspects of your industry which you must understand pretty well.History â€" you cannot help shape the future if you don’t know the past. You must therefore learn the history of your industry. How and when did it start? Who pioneered much of what became popular and acceptable? What were his inspirations?While studying this history, do not shy away from going deeper than most people have.You are preparing yourself to be the expert and so you have to be the best.Moreover, you are preparing to be the leader of your industry, you must have dedication and passion.Cha llenges â€" there are challenges which have been troubling your industry all along. Some may be from centuries ago while others may be just a few years old. Understand these challenges in terms of what really made them become challenges.For example, instead on settling on a challenge like manual labor in the farms being too tiring, find out what was behind that.Maybe there was population growth which meant more people had to be fed.This means more work had to be done.Or maybe there was need to improve the economy.As such, there were plans to export food and that caused the people to want to increase their farming output.This could have brought about this challenge in productivity.Current solutions â€" from there, now study the current market and what it is offering. Considering the far your industry has come, are the current solutions solving the problems identified earlier? Are there other problems coming up as a result of implementing the current solutions?Take a look at the vario us solution providers and analyze their offerings. Are they really solving the problem? Are the solutions they offer able to tackle the problem in a long-term manner?Understand the TrendsDuring your study, you will be able to pick on some trends. Looking at your industry in view of what you have learned so far will shine the light on the trends. It is again time to ask yourself questions.Who started this trend? Was this trend a solution? How long did it last? How successful was it? When was it replaced? Who replaced it and for how long did it last?Understanding the trends is as useful for you as analyzing the figures is for the expert marketer.If for example you identify a similar solution with minimum modification presented to the public twice in the past, then you know what kind of products will never be a solution.Anticipate the FutureYou now understand what has been happening in your industry for the past, maybe 100 years. This gives you a great advantage at coming up with real solutions. Knowledge is power and whoever has it has an advantage.Thought leaders know where the world is headed towards.Not about the apocalypse but the human development and its potential impact.With an understanding of the history and past challenges, you are well able to see how the current solutions haven’t done much to change the world significantly.But when you add that knowledge to the trends you have also studied, then you become capable of knowing how the next 5 or 10 years will be like.Consider the below video in which 12 CEOs, the people who make big decisions, sought to predict the future. Lots of data will be required here. But more than that, the journey you have so far taken will have shaped your mind. Your opinion of the situation at hand will be very different.In fact, after the studies, just speaking with you will make your friends notice the difference. Your perspective will have changed. You will be advising them on matters in which they get stuck.You may noti ce your friends and colleagues asking you more questions and probably also referring to you for answers.Once you become an expert within your circles, then it is time to go out. The time has come for you to expand your influence.Part 2: Leading the WayIf you started as a marketer, you could be tempted to now change tack and start taking a marketing approach. Please avoid that. Taking that direction will mean that you have abandoned a vision which was to benefit many.Remember that the thought leader operates with a long-term perspective and is not tied to one product. Or line of products.All the same, you will be required to provide solutions and for them to be embraced, there is need to reach out to people.As you do so, consciously take the lead in preparing the way, leading the way and staying on that way.Conduct Studies and SurveysWith the knowledge you have acquired, you are certainly powerful and useful to your industry. But for the best results, you would rather do some more st udies. These can be in the form of surveys.To make it easy for you to start, consider performing meta-analyses on studies already done by others. Just ensure that they are not very old.This is to help you stay relevant to what many people are currently experiencing.The solution you provide will however take into account the history you know.If you can find studies done in the last 3 years that would be good. If not, then maybe the last 5 years.If you cannot find any, then you will have to rely on your own original study.If you work in an organization, you can include the marketing team in this. If you are operating alone, you can always go to the internet where it’s easy to conduct online surveys.You can use your current connections and their connections to do this with relative ease.The survey you do should aim at proving or disproving your hypotheses and cementing your place as a knowledgeable expert.Nothing really can beat facts and figures.Once you have these, you will be good to go.Share Your KnowledgeYou should now start communicating your findings.If you are operating alone, prepare a professional profile of yourself and brand yourself as a consultant.This way, you don’t necessarily have to be tied to an organization.And if you go about this part well, you will start receiving invitations to shed more light on your findings.In sharing your knowledge, consider the below:Speak to your audience â€" remember that you are working in a certain industry and utilizing an emerging social platform. Focus on this and you will succeed in your plans. Since you understand the pains and problems faced by those in your niche, you are able to draw them to a solution.Keep in mind the preferred way of communicating in the platform you chose. If the language is completely informal, then flow with it. If semi-formal, like it’s the case in most platforms, then go with that.If however the language sense is informal but your industry is a serious one, or you want to buil d yourself as a serious brand, then communicate accordingly.If you chose the platform well and the players in your niche will be joining, then you have no reason to be worried at all.Engage with your audience â€" communication is always two-way. Being the expert doesn’t mean that you are lecturing your audience. You have to make room for them to talk. If you don’t, you may deny them the opportunity to connect with you as a brand. Be open to questions and answer as many as possible. When people ask you whether you are available to speak at events, make time for it.Part of engaging with your audience is in the way you communicate your knowledge.When writing, consider doing it in a way that will keep readers hooked till the very end.You can learn how to be a great writer so as not to lose the audience you are gaining.Something else to consider here is engaging well-known industry experts. These are the people who influence your industry. Share with them what you have gathered from your extensive research and study.It is likely that they will be interested and end up acknowledging you as an important resource to the industry.They may not call you a thought leader yet, and do not seek this title anyway.It is supposed to come by itself. Just focus on pushing for long-term solutions.Use different communication formats â€" communication rarely happens in only one format. Especially on social media, you cannot stick to only one way of communicating. Text is the primary and traditional mode of communication but others have their place too.You cannot be effective in communicating on social platforms without using videos. You can shoot live action videos or explainer videos. Either way, you have to include them in your communication strategy.Apart from video, there are pictures and other forms of visuals. These may include illustrations, GIFs, infographics etc.Propose SolutionsDo you remember that you are an expert?Propose solutions as experts usually do. You did all that hard work so that you would be able to guide people in the right direction.Make an effort to come up with some proposals which you firmly believe in. If the solution is in the form of a product, look for a reliable manufacturer and get the product created.Depending on your business plan, you can either have the product as yours or engage in a collaboration.When you are the leader, it is good to have something to present to others. However, it will be better for you to focus on building yourself as a consultant.This way, you are free from anything which can tie you down and can easily advice others accordingly.Remember that you will also have many invitations to speak and share your knowledge and expertise.There will also be many people commenting on your posts and articles and you will do well to reply to them where possible.This is especially true when you are getting started.Don’t just post content on the platform then go your way. Ensure you remain connected. Hopefully, th e platform will be having a way of tracking your traffic.If not, you will need to be checking out your posts regularly to see how things are going.You can also contact the developers and ask them for such a feature. Possibly, when they see that people are becoming interested, they might add it.Build Your NetworkYou are building your network on this new platform. This is strategic since its success will automatically mean your success.But have you thought of how to speed things up?It’s quite easy.Look to your current platforms.Yes, Facebook, Twitter, Snapchat, Instagram and any other social media platform you are on. Announce the good news that you have discovered a new app which works like a charm.Do the marketing for them. Help them become big because you stand to benefit.A word of caution though. Do not do this until you have considerably built yourself up on that new app.When you send newsletters, include a link to the related content you have on the new platform. Include their logo alongside Facebook, Twitter and other social sharing buttons you have in your emails.Avoid Aggressive Sales TacticsIf you will have taken the route of selling a product, then be careful how you promote it. Remember the key distinguishing factor between a thought leader and an expert marketer.The main concern for you is to educate and provide a great solution. And for you to stay different from a salesman with great product knowledge, you need to do subtle sales.In fact, if there is something that should be prioritized for CTAs on your blog, is a free ebook detailing the state of your industry. If your industry is a technical one, like engineering or IT, consider writing a whitepaper.Whitepapers are by their nature authoritative. The content will help you attract the attention of experts. You can even print some and give to industry experts.When they read and become interested, they will follow you where you are active.And that happens to be on the newest social platform.Won’ t that be a double win? You will become an authority and at the same time a pioneer of the newest thing in town.CONCLUSIONThe same way that leaders are not just born but can also be made, so can you become a thought leader.It requires great commitment.Put in the effort and after discovering a new social site, use it to conquer your industry.

Plagiarism A Fine Line Between Inspiration And Plagiarism

When it comes to artist’s muses there is a fine line between inspiration and plagiarism. If one tries to define the areas where art starts plagiarizing a body of work, they will most likely end up fighting in circles. It is difficult to constitute where plagiarizing begins and inspiration ends. Artists have been including copyrighted or trademarked work into their own pieces and then calling it their own for decades, possibly even longer. Nowadays artists from all ends of the world are basing their work around preexisting pieces or are using the likenesses surrounding them. This doesn’t rest in the art world either. Just recently in the news, there was a report that a successful lawsuit was brought against Robin Thicke for his hit song â€Å"Blurred Lines.† Marvin Gaye’s estate brought a lawsuit against Thicke for ripping off Gaye’s 1977 hit â€Å"Got to Give It Up.† The ruling was in favor of Gaye, resulting in Thicke owing $7.3 million to G aye’s family in damages (Grow, Kory). This case and other cases have light shed on them from the media and then public debates ensue about which party is in the right. Society has an array of opinions when it comes to copyright, fair use, and appropriation. Many people do not understand the specifics about copyright laws nor do they comprehend how one can truly break these laws fully. More often than not, people are familiar with at least the phrases copyright, appropriation and fair use. But the legitimate points are fairly skewed by the public.Show MoreRelatedWriting an Academic Essay1224 Words   |  5 Pagesacademic piece of writing, and incorporating them effectively into your own writing. In this essay I will further discuss the following three features to enrich credible academic writing; planning and drafting, critical writing and referencing and plagiarism. With an abundant quantity of literature available, it is important to understand the factors that contribute to the credibility of an academic piece of writing. 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Immigration And The Migration Policy Institute Essay

According to the Migration Policy Institute, an independent nonpartisan think tank focused on immigration and emigration levels globally, approximately 11.6 million out of the 43.2 million total of all United States immigrants are of Mexican descent (Mexican-Born Population Over Time, 1850-Present). The common belief with immigration is that upon their migration, the individuals and/or families experience a cultural shift, resulting often in an assimilation into their new nation’s culture. While this sector of American immigration represents 26.9% of all total immigrants, these immigrants undergo a significantly less amount of cultural shift, as is clearly evident in the fields of linguistics, post-immigration residency, educational levels, and occupational distribution in comparison to both their immigrant and native United States citizen counterparts. Rather, the tendency is the formation of ethnic enclaves, or communities with a high concentration of an ethnic (or in some c ases immigrant) group, instead of dispersing and integrating with more diverse American communities and thus American culture. Immigrants from Mexico to the United States experience a minimal amount cultural assimilation, and thus have a minimal loss of native culture upon living in America. CONCEPTION OF CULTURAL SHIFT The concept of cultural assimilation is not limited to the idea of Mexican immigration, nor is it inherently inaccurate. 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A Very Special Critter By Gina And Mercer Mayer - 945 Words

Friendship is a key aspect of life. Friends are your support system, who you go to in time of need, and who you share memories with that can last a lifetime. In today’s society, many friendships are broken up because of trust issues or the lack of positivity that may be spread through the group. The book called A Very Special Critter by Gina and Mercer Mayer is a book about a new kid named Alex coming to class who is in a wheelchair. One kid in the class was afraid because he had never seen someone in a wheelchair before. Alex came into class the next day, and everyone thought his wheelchair was super cool. Alex made a lot of friends. The book explains that no matter what disability a child has that there will always be someone there to support him/her. A child in their wheelchair may feel lonely and get down on themselves. Perhaps because they feel out of place, and feel as if they are incapable of what all their friends can do. However, that is not true. In today’s society, there are many sports and activities available for kids who have a disability (Mayer, 1992). Sometimes making new friends can be overwhelming and scary at times. A book called Just A New Neighbor by Gina and Mercer Mayer is about a mother telling her child there is a new kid moving in next door. The neighbor walks up and asks if he wants to play. The kid says no and runs away. The new neighbor kid follows. Eventually they both fall in a pile of mud and start to laugh. In the end they becameShow MoreRelatedA Very Special Critter By Gina And Mercer Mayer944 Words   |  4 Pagesyou share memories with that can last a lifetime. In today’s society, many friendships are broken up between friends because of trust issues, or the lack of positivity that may be spread through the group. The book called A Very Special Critter by Gina and Mercer Mayer is a book about a new kid named Alex coming to class who is in a wheelchair. One kid in the class was afraid because, he had never seen someone in a wheelchair before. The kid came into class the next day and everyone thought hisRead MoreMercer Mayer: Little Criter Short Stories and the Crucial Life Lessons They Portray1141 Words   |  5 Pages Mercer Mayer is an American artist and short story author who was born in Little Rock, Arkansas on December 30, 1943. He grew up in Honolulu, Hawaii, and attended art school in Honolulu and New York City. He has written over 300 short stories, some with the help of his current wife, Gina Mayer. The stories I have chosen to analyze are part of his â€Å"Little Critter† series. These stories include â€Å"Little Critter’s The Fussy Princess,† â€Å"Taking Care of Mom,† â€Å"I Was so Mad,† â€Å"The New Baby,† and

Benito Mussolinis Rise And Fall To Power Essay Example For Students

Benito Mussolinis Rise And Fall To Power Essay Benito Mussolini had a large impact on World War II. He wasnt always a powerful dictator though. At first he was a school teacher and a socialist journalist. He later married Rachele Guide and had 5 children. He was the editor of the Avanti, which was a socialist party newspaper in Milan.Benito Mussolini founded the Fasci di Combattimento on March of 1919.This was a nationalistic, anti liberal, and anti socialist movement. This movement attracted mainly the lower middle class.1 Fascism was spreading across Europe. Mussolini was winning sympathy from King Victor Emmanuel III. Mussolini then threatened to march on Rome. This was a nationalistic, anti liberal, and anti socialist movement. This movement attracted mainly the lower middle class.1 Fascism wasspreading across Europe. Mussolini was winning sympathy from King VictorEmmanuel III. Mussolini then threatened to march on Rome. This persuadedKing Victor Emmanuel III to invite Mussolini to join a coalition, whichstrongly helped him gain more power. Benito Mussolini brought Austria on Germanys side by a formalalliance. In 1937, he accepted a German alliance. The name of thisalliance was the Anti Comntern Pact. On April 13, 1937 Benito Mussoliniannexed Albania. He then told the British ambassador that not even thebribe of France and North Africa would keep him neutral.2 The Britishambassador was appalled and dismayed. On May 28, 1937, Mussolini strongly gave thought to declaring war. He then attacked the Riviera across the Maritime. On September 13,1937 he opened an offensive into British-garrisoned Egypt from Libya.3 On October 4, 1937, while the offensive still seemed to promisesuccess, Benito Mussolini met Adolf Hitler at the Brenner Pass, ontheir joint frontier. The two of them discussed how the war in theMediterranean, Britains principal foothold outside its island base,might be turned to her decisive disadvantage. Hitler suggested toMussolini that Spain might be coaxed on the axis side, thus givingGermany free use of the British Rock of Gibraltar, by offering Francopart of French North Africa, and that France might be persuaded toaccept that concession by compensation with parts of British WestAfrica.4 Mussolini seemed enthusiastic and very understandable why this was thecase, since this scheme included the gaining of Tunis, Corsica, and Nice(annexed by Napoleon III in 1860) from France. Hit ler then hurried hometo his house in Berlin to arrange visits to Franco and Petan. Back inthe capital Hitler created a letter to Stalin inviting Molotov, theSoviet Foreign Minister, to visit early, when Germany and the U.S.S.R. might then agree among themselves how to profit from Britain not havinga defense. A week later, on October 20, he left in his command train, Amerika, tomeet Petan and Franco. The meeting with Franco took place on October 23at Hendaye on the Franco-Spanish frontier.5 It had become quite famousin the history of World War Two for Hitlers furious parting shot that hewould rather have three or four teeth extracted from than go throughthat again. Franco, who was greatly supported by his Prime Minister,Serrano Suner, stonewalled throughout the hours towards negotiation withFranco. When his train left at two in the morning, Hitler had notadvanced an inch towards co-belligerency with Franco. Petan met Hitler on October 24, and proved to be equally unresponsive. Petan convinced Hitler that they had a meeting of minds. Petan had onlyagreed to a promise to consult his government, Hitler decided to make abigger deal out of it and believed that they were united in a productivehostility to Britain. Hitler now had the outlines, despite Francos struggle, of a larger coalition war to present to Molotov at his next visit. When Hitler was waiting for the Soviet Foreign minister to come, he was distracted bythe weird behavior of Mussolini, who then chose to mount an attack fromAlbania (occupied by the Italian army in April 1939) into Greece.6 Mussolini said that he was motivated by the fear that the British wouldestablish positions in Greece if he did not. He had good strategicreasons for wishing to deny them naval and air bases any closer to hisown along the Adriatic that those who already possessed in Egypt andMalta. He attacked Greece in October, 1937.7 Mussolinis participation in the Battle of France aroused the derisionof neutrals and enemies. He was determined to win in Greece his share ofthe laurels which had fallen in a not proportionate number to theWehrmacht. Genocide EssayThe failure of Mussolinis invasion of Greece greatly upset Hitler ashe waited Molotovs arrival. This not only messed up his scheme tochange the Balkans into a satellite zone by peaceful diplomacy; it wasalso upsetting the Soviet Union. On October